Key Management / Company / CargoWise edi

Zubin joined CargoWise edi (then Eagle Datamation International) in January 2004 and has been deeply involved in the development of the ediEnterprise product suite. His main focus is the development and management of the Operational Products including the Freight, CRM and Rating modules of the product. He is also responsible for the delivery of the core architecture used by the 100 CargoWise edi developers spread throughout the globe. Through this work, he has achieved a high level of operational understanding of the international supply chain and logistics industry.
Having completed his Bachelor of Information Technology (BIT) from the University of Technology, Sydney in 1999, he has a deep technical understanding and great interest in the technologies used to build ediEnterprise and has also achieved a number of industry certifications in the Microsoft .NET technology stream.
Prior to joining CargoWise edi, he has worked as a Consultant at both EDS and Accenture where he consulted to financial institutions in building both internal and customer facing information technology systems.
Apart from being involved in the coding and development of the product, Zubin also spends much of his time managing the development team at CargoWise edi's multiple international offices. This involves managing personnel and product outcomes, business requirements analysis, customer interaction and ensuring high quality and high productivity across the worldwide product development teams.
Married and living in Sydney, Zubin and his wife Rakhshandeh enjoy travelling, music and playing with their very energetic puppy Lola!

Cris is based in Mount Prospect, Illinois, USA, and he is in charge of the global sales network for CargoWise edi. Cris has been involved in international sales his entire career which began with an internship out of college in Istanbul, and which led to working for an international trading company and then for freight forwarders. In the various positions, his business travels took him to many parts of the world and he has learned much from the various cultures and people he has met on these trips over the last 20 years….and he continues to learn.
In 1995, he and another partner formed a company called Fountainhead International which developed, supported and sold software solutions to the freight forwarding community in the United States. The average growth rate over the 10 years of Fountainhead's existence was over 40%. In 2006, Fountainhead merged with Eagle Datamation International to become CargoWise edi.
With significant contacts and a growing client base throughout Europe and Asia, in addition to the significant market share in the U.S. and Australia, CargoWise edi intends to become the industry leader to the forwarding community. Cris believes to become the industry's leader CargoWise edi must be very strong at the local level with smaller freight forwarders who will continue to be an important part of the business; while at the same time expanding the regional and global account base with the right technology, and the right focus.

Volodya is based in Kiev, Ukraine, where he is in charge of the CargoWise edi business development for Eastern Europe and Middle East markets. Prior to joining CargoWise edi, Volodya gained experience in international logistics and distribution with extensive software development and business management in various positions.
He began his career 1997 in Kiev, Ukraine and moved to Baku, Azerbaijan in 1999, following an oil and gas boom in the Caspian Region. Volodya moved to the U.S. in 2003 (Houston, Texas) where he broadened his experience working on customer specific Electronic Data Interchange solutions. Since joining CargoWise edi in Chicago, he has supervised dozens of successful projects in Supply chain, Distribution and Transportation areas for CargoWise edi clients.
In May 2006, CargoWise edi and Volodya agreed to use his experience and background to help strengthen our business development in Eastern Europe and the Middle East. He relocated back to Kiev and took charge of local sales, development and support teams to enhance our position in the market. Volodya has a M.S. in IT from National Technical University of Ukraine, and is in charge of sales in this fast growing logistics region.

Mike began his career serving in the Navy for almost 9 years before being trained as a Diamond Buyer. Recognizing that the job market for diamond-buying ex-Naval Officers was unlikely to expand, Mike acquired an MBA and began a 20 year career in freight forwarding.
Starting out at Ellerman Lines in London, and after an initial spell in Head Office, Mike was appointed MD of Ellerman Air Cargo. Acting on Board instructions Mike sold the Company and left Ellerman to further his career in freight forwarding elsewhere.
Further management roles with MSAS (now Exel), Charles Kendall Freight, Rockwood International Freight in HKG, Afri-Freight and Transtec Ocean Express (which subsequently became UTi) provided Mike with invaluable insight into the Forwarding industry and its processes.
In 1993, Mike moved to Singapore to take over as MD of Transtec Ocean Express. During this time UTi was being created. Mike stayed with Transtec until 1997 when the merger of the two UTi companies in Singapore was complete.
Mike joined CargoWise edi (then Eagle Datamation) as Asian Regional manager. He was stationed in Singapore. At that time CargoWise edi had three users in Singapore and 2 in Manila.
Mike has since grown this customer base to more than 70 users across 13 Asian countries securing a number of regional contracts along the way. Mike now works out of Sydney (Head Office) and manages the International Sales Team.

Karen has been involved with the freight forwarding industry for more than 20 years. Some of her time was spent working with Cooltainers a refrigerated container operator, Seaport Shipping and Brambles International Cargo. Karen began her career at edi in 1997 in the Customer Support team and has since had a number of roles including Installations & Logistics and Software Training & Scheduling. In July 2007, after 12 months as the Customer Service Manager - ASPAC, Karen was appointed Customer Service Manager - Global to help manage the integration of the team into a global 24x7 customer service model.

Steve is based in the UK, and has been involved in the IT industry since 1974 starting work as a trainee programmer for BMW – who were involved even then in early Distribution and Supply Chain prototypes.
In 1980’s Steve moved into the Software House arena, working in Project Management and Consultancy roles throughout Europe and Africa. Since 1988 he has worked within the Logistics and Distribution marketplace in Business Development roles encompassing both New Business Sales and Account Management.
Since the 1990’s he has been involved in Sales and Account Management with BAX, DHL, GeoLogistics K&N, Maersk, NYK, Rennies, Schenker and Yusen Air & Sea.
Steve joined CargoWise edi in October 2006 to spearhead the sales and business development in EMEA, targeting our regional and global account base.

Kirsten is based in the Sydney office and manages the Professional Services Team that develops and integrates into ediEnterprise customer-specific software components.
Kirsten began her career in Exports Operations for several years before moving into the IT Industry in 1991. Until 1995 she worked for the German software company AEB GmbH, Stuttgart. She developed and implemented customer-specific Exports Operations applications and managed the projects.
Kirsten temporarily moved to Australia from 1995 to 1997. During this time she worked for CargoWise edi (then Eagle Datamation International) in Customer Support and Training.
Afterwards Kirsten returned to Germany and continued her career with AEB. In her role as Project Manager and Manager of the U.K. Team she helped AEB establish a customer base in the United Kingdom, develop a standard U.K. Exports Operations software package and establish a U.K. subsiduary.
In 2001, Kirsten moved to Australia permanently and joined the CargoWise edi development team.

Melinda Elmowy is the VP Marketing for the CargoWise edi group..
Melinda began her career at Seaconlink in 1994, a forwarding software development company whilst studying marketing part-time. Her role at Seaconlink included product and project management and also assisted with strategic sales, software demonstrations, implementation and training on a local and international basis.
In May 1999, CargoWise edi purchased the business of Seaconlink and Melinda was employed as the Seaconlink Product Manager.
After migrating the 100+ Seaconlink customers to the CargoWise edi product range in less than 6 months to beat the Y2k deadline and completing her studies, Melinda took on the role of VP Global Marketing.
Currently in this role and with 12 plus years experience promoting software to the trade and transport industry, Melinda manages the promotional and communication strategy globally to ensure an aligned marketing strategy.

Gene joined CargoWise edi (formerly Fountainhead) in November 2001. Previously, Gene worked as national sales manager for Innovata, an airline schedule content and technology provider. Before that, he was cargo product manager for the Americas at OAG. He also has extensive freight forwarding experience in sales, operations and management. Shortly after joining CargoWise edi, he invested in the company as an owner. Gene is responsible for sales in North America.

Chris joined CargoWise edi (formerly Eagle Datamation International) in March 2005 originally based out of the CargoWise edi Sydney office.
Previously, Chris worked for Unisys and Gibson Freight in a variety of Customer Service and Management related roles.
Chris moved to Chicago in June 2007 to manage the integration of the USA Customer Service team into a global 24x7 customer service model. Chris is now reponsible for Customer Service in USA.

Dave Hockersmith is Vice President of U.S. Business & Production Development. He joined CargoWise on May 1, 2007. He brings with him over 31 years of experience in the transportation industry ranging from cartage operations to freight forwarding. This includes various companies he has owned and operated.
Dave was a Charter member of the Air Forwarders Association. He has held many past positions including President in 1995 and AFA Chairman in 1996. He led the cargo automation subcommittee for 6 years, from 1996 – 2002. Currently Dave is the chairman of the Communications sub-committee and sits on the board of directors.
From 1998 to 2007 Dave was CEO of Trans-Soft, Inc. a software development company providing custom applications and solutions for the logistics and forwarding industry. Trans-Soft’s expertise was in the U.S. domestic market. This experience and knowledge will be beneficial to CargoWise edi and our customers as we expand our product offerings within the U.S. market.
When he is not involved in software development and business consulting Dave is active in Masters track and field on a national and international level where he completes 100, 200 & 400 meter sprints.

Melanie Kelsey is the VP Global Implementation Projects and is based in our Sydney office where she commenced employment in 2000. Melanie from the Freight Forwarding industry started her career at Cargowise edi in 2000 on our help desk.
After a year and a half on the help desk Melanie was offered the Help Desk Manager role and then onto various roles in Documentation, Training Scheduling and Project Management for both development and implementation.
In January 2008 Melanie moved into a global role where she now heads up our global implementation team.

Micky brings more than 18 years of experience in the transportation industry, including multi-modal operations, consulting, project management, business and solutions development.
Leading the global account management strategy and Marketing in the Americas, Micky also has responsibility to grow the presence of the company in Latin America and Canada.
Micky comes to us from Unisys Global Transportation where as Director of Sales, Micky lead the logistics solutions portfolio for North America which covers air freight, cargo security and RFID initiatives.
Prior to Unisys, Micky was with i2 Technologies, where he was Senior Director and part of the launch team for FreightMatrix, a trading platform for multi-modal cargo carriers. i2 Technologies is the world’s leading supply chain company. He was responsible for partner relationships, business development, and product strategy.
Prior to i2 Technologies, Micky spent time at Cargo Airline Solutions at Sabre, Inc., a global airline solutions company and Emirates Cargo and its sister company DNATA Cargo in UAE.
Micky also has more than six years of maritime experience working in various operational and development roles for major carriers like P&O/Nedlloyd, Maersk, Hoegh and the Wilhemsen Group.
Education -- Bachelor of science degree in Marketing from Bombay University; MBA degree from the University of Rhode Island in Transportation and Information Systems.

Mike joined CargoWise edi in April 2000, bringing with him a set of Internet development and software engineering skills that played an important role in enhancing our product offering and internal processes. He manages the U.S. based development department for CargoWise edi, and is involved in all facets of the software lifecycle: from functionality specs to architecture design.
Mike has graduated from one of the best Computer Science schools in the U.S., the University of Illinois at Urbana-Champaign. He previously worked at several software development organizations, including the National Center for Supercomputing Applications (NCSA) and Health Network Ventures, an online healthcare startup, where he specialized in web application development.
Mike's hobbies include casual singing, playing guitar and piano.

Natalie is the VP Sales ASPAC for CargoWise edi and is located in Sydney, Australia.
Natalie has worked with the Supply Chain industry for over twenty years, including running her own freight forwarding company for 7 years, working and managing various Australian and global 3PL organizations.
Natalie’s portfolio includes developing and managing the sales teams within the current CargoWise edi landscape and expanding the regional footprint into new markets.
Apart from juggling work and family commitments, Natalie is also studying (MBA) by correspondence.

Richard White is the CEO and founder of CargoWise edi.
Richard's skills combine a unique 12-year understanding of the industry with 30 years in both software development and business management. He has a deep technical understanding of Electronic Data Interchange standards (EDIFACT, ANSI, XML etc) and e-Commerce and combines this with a strong commercial grip on industry issues.
Richard actively works to assist the industry in a number of voluntary forums. He consults voluntarily to scores of industry associations and attends the many International Customs Service sponsored technical forums that are required in order to develop business and systems processes to suit the International regulatory environment.
He is keenly and actively involved in commercial and non-commercial activities that develop the capabilities of the international supply chain and the providers that work within it.
Having completed his Masters of Business in Information Technology (MBIT) at the University of Technology, he is now deeply involved in research into data management in the international supply chain and is working towards a PhD in this area. This research is adding to the body of work on supply chain management and is feeding back into products and development at CargoWise edi.
When not developing software, researching the supply chain or spending time with his family, he enjoys playing jazz guitar.

Peter joined edi in August 2005 as Chief Operating Officer and Chief Financial Officer. Immediately prior to edi, Peter was the Chief Financial Officer of Health Communication Network Limited, a health IT company listed on the Australian Stock Exchange. Peter has held senior finance positions in Telstra International, Vinidex Tubemakers and Deloitte.
Peter's experience is in managing growth and developing operations.

Tania Wilson is the VP Global Training for the Cargowise edi group and is based in our Sydney office.
Tania’s early career was as a bookkeeper working with manual and computerized systems, including a position at Tangent International Business Systems, an international freight & customs brokerage software development company. It was here that Tania was exposed to software development and the trade, transport and logistics industry. Tania's role at Tangent involved specifying system design for the international freight and accounting modules, demonstrating, training and providing support of the software systems that Tangent developed. During the early 1990's Tania was promoted to Office Manager and Director of Tangent.
In May 1995, when CargoWise edi purchased Tangent, Tania took on the role of Freight Forwarding Product Manager and Software Support Manager. Tania's career with CargoWise edi over the last 13 years has involved various management roles within the organization including On Line Learning materials, Implementation Project Management, and Training. Tania has assisted the company to grow our training team from 3 people in the late 90’s to a team of over 20 product specialists across 7 offices, and will continue to grow this team in line with our expansion in to new markets.

Henry is based in Sydney, Australia, and he is responsible for the daily operations of the large-scale agile software development process at CargoWise edi, and facilitates onshore and offshore development across multiple development centers around the world.
Henry has been with the company since 2001 and has extensive hands-on software development experience with ediEnterprise. Prior to joining CargoWise edi, Henry was a management consultant with The Boston Consulting Group, and was a member of the Corporate Development practice and the IT Strategy practice. Henry also has extensive software development and project management experience with various companies including EDS and TIBCO Software.